Breastfeeding is natural and has benefits for both mums and babies. It should be easy and trouble-free, and a good start helps to ensure that is a happy experience.

To establish breastfeeding, the early days are crucial and when it comes to technique, you may need guidance from a midwife or breastfeeding counsellor.

The experts at 'Bounty' have launched a easy-guide approach to breastfeeding and in this close-up video clip, they offer guidance with latching-on and positioning tips for both you and baby as well as highlight the signs that help you know that all is going well to make that special time a happy one for you both.

Visit the Bounty guide to breastfeedingfor a preview of the breastfeeding video