Following the research issued today by the Royal College of Optometrists that states that 76% of children don't wear sunglasses when out in the sun, and thus are potentially storing up damage to their eyesight later in life, Boots Opticians Optometrist Carolyn Zweig is encouraging parents to choose maximum UV protection for their kids.

Soltan Kids Sunglasses available from Boots have been carefully developed to provide maximum protection from the sun's harmful UV rays, while keeping them looking cool, providing 100% UVA and UVB protection.

These fun and colourful Soltankidssunglasses, designed as wrap around frames for a secure fit and increased eye coverage, come in a range of colours, starting from just £12 and currently available as part of the Boots Buy One, Get One Free offer across the entire Boots sunglasses range.

In addition, our Boots Opticians stores are offering UV protection all year round, with the launch of the new Ultratough clear kids lenses with 100% UV protection. These new lenses have been specifically designed for everyday use for children and feature:

• Ultra tough - designed to withstand the rough and tumbles of playing
• Lightweight - important for younger children when the bridge of their nose has not fully developed and ensures they are comfortable in their glasses
• 100% UV protection - clear lenses provide protection for childrens eyes against the sun all year round
• Scratch resistant - meaning glasses last longer

For more information about the Boots Soltan kids ranges, please visit www.boots.com and for Boots Ultratough lens range please visit www.bootsopticians.com