If you or any member of your family are one of the nine million people in the UK who need to avoid eating gluten you'll be delighted to know that you no longer need to miss out on the experiencing of eating freshly baked bread. Now, thanks to the dedication of mum of three, Lucinda Bruce-Gardyne everyone can enjoy one of life's greatest foods. Two of Lucinda's three children have food allergies and this was enough to spur her on to use her talents as a professionally trained chef and co-author of the award-winning Leith's Techniques Bible to develop a high fibre bread that everyone could enjoy.

"Creating fresh gluten free bread is far from easy because it is the gluten in wheat flour that allows dough to rise and which gives bread its chewiness and elasticity" says Lucinda. "But, I refused to accept that my two children who have a restricted diet would miss out on the pleasure that the rest of my family get from food. I wanted Robin, my son who is gluten intolerant, to be able to enjoy ‛soldiers' with his egg just like any other little boy. I knew I could improve on the gluten free loaves that were already on the market, but that wasn't enough. I was determined to create a loaf that everyone would want to eat - whether they had a gluten intolerance or not."

The Genius launch coincides with this year's Awareness Week, organised by Coeliac UK, the country's leading charity working for people with coeliac disease. This year, Awareness Week runs from Monday 11th May to Sunday 17th May.

Genius priced £2.49 (special price of £1.99 until 7th June) for 400g is being launched exclusively at all 700 Tesco supermarkets across the country. For more information visit www.geniusglutenfree.com